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Three Simple Steps to a Successful Exhibition Experience

A well known and respected method of marketing that captures an audience and engages a much higher return on investment is none other than exhibition stand marketing at trade shows. Many of the best trade show stand contractors have many ideas and suggestions at their disposal to give you the greatest effect for your exhibit. This article will help suggest another three simplified steps that will help lead to a greater and more successful exhibition experience for both marketing impact, branding, engagement with customers and other things that are vital to success.

Following the suggestions to maximise the amount of time, you invest in a trade show marketing campaign that includes your energy as well as financial ability. When you harness this format of advertising you will need to maximise the return on investment generated. The three ideas presented below will give an attendee at a trade show a reason to visit and interact with your booth.

Double Decker Exhibition Stand for Nigeria LNG at Gastech
Double Decker Exhibition Stand for Nigeria LNG at Gastech. Image credit: Design Shop

Grab Attention Of Attendees

The first and biggest element of success when it comes to exhibition stand marketing is being able to grab the attention of attendees immediately and to get visitors to talk to your sales team and interact with your exhibit. It will not matter how good your product or service offerings are if your stand itself does not bring in people and establish itself as standing out from other vendors. You will want to maximise the use of things like lighting, large graphic displays, large display screens, animation that grabs attention, bright colours and other things that will attract attendees as they roam the trade-show. Another excellent option is to integrate technology to create more of a buzz factor to make your exhibit more interesting and engaging. It is best to clearly find options to incorporate in your stand display to grab attention and interest attendees to visit your booth and speak with your sales team and learn more about your brand, product or services being offered.

Be relevant

You will need to have a clear mission statement for why your exhibition is at a trade show and the intended return on investment for being there. Nowadays with smaller budgets and the necessity of return on investment being met, you will need to have a clear goal of what your exhibit is for. This can take on many different things that include things like networking, building brand awareness, or to launch new products or services including also making direct sales. It is estimated that nearly 75% of trade show attendees are there to purchase products or services or plan to buy products or services in the very near future. You will need to know what your audience demands from you and what they expect and then meet those expectations. You will want to have a clear idea of what you need to do and have a booth built by trade show stand contractors that can meet your criteria exactly as needed for the building and design processes.

Keep people talking

The first and most integral aspect of trade show marketing is gaining attention while the second primary need is to get people to talk to you and your sales team once they are at your booth. You will need things that can help be a catalyst for conversation with your target audience. You and your sales team should be well prepared and will know who your target audience is and their unique needs and desires. You can do things to start the conversation by using interactive technology that includes things like games as well as virtual reality. You can also include things like video, seating areas, as well as product demonstration areas. Another excellent method to get attendees to speak with you and your team is to provide things like food and drink, phone charging stations, downloadable applications for smartphones, filling out questionnaires, free giveaways, contests and more. You will want to make sure that your incentives and catalysts for conversation are tools to help engage your particular goal for the event whether it be networking, gaining leads or sales.

Follow the above 3 exhibition stand success tips

The power of exhibition stand marketing includes the fact that you can interact with your target audience and have them use all five senses to interact with your brand, product or service. These days exhibition visitors want a unique event and something they will remember. It has been estimated that 78% of marketing experts say multi-sensory events give a greater and more pleasurable, memorable experience. Use these suggestions to gain the best advantage with exhibition booth marketing.